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cold closing philosophy
Sales aptitude is integral to cold calling success but Sales Attitude should always be the foundation for a successful cold calling endeavor. Bundle that with a clear definite purpose and a positive mental attitude backed by persistent and consistent action and you have a truly winning formula! Fortunately, a clear and definite purpose just takes some highly focused thought and a PMA (Positive Mental Attitude) can be developed with a bit of consistent (persistent) work, regular practice, unwavering belief and a never quit mentality. With all this in mind, one might consider the
Five C's of Cold Closing Success:

clarity
consistent
competent
confident
commitment